The two organisations are starting a new cooperation aimed at creating synergies for business and the collective promotion of their respective activities.

The European Platform for Sport Innovation (EPSI) has announced an exciting partnership with UK-based national and international sport and commerce company Sphere Connect to promote their respective activities and create synergies for business.

A new partnership, sealed with the signatures of Alberto Bichi on behalf of EPSI and Michelle Vorel-Adams on behalf of Sphere Connect, offers a specific long term strategic agreement beneficial to both parties.

The aim is to initiate, continue and intensify the collaboration between the two organisations, sharing strategic interests and promoting at UK and international level their respective activities.

Michelle Vorel-Adams, Managing Director of Sphere Connect, champions physical activity at every level as UK & Ireland President for ACES Europe – the non-profit organisation which every year recognises a World Capital, European Capital, Region, City, Island, Community and Town of Sport.

She said: “We are excited to begin this strategic collaboration with the EPSI, as it provides a range of new opportunities for us to help client organisations (new and current) to engage with and access potential suppliers, partners and networks from across Europe. Our mission is to create global opportunities for ambitious brands across the sport and commerce sectors – and with EPSI we are confident that we can do this in the UK, Ireland and throughout Europe together.”

Michelle has recently been dubbed ACES’ cycling directeur for her marathon efforts to promote cycling for physical and mental wellbeing after staging a long-distance ride to raise money for her local Midlands hospital. She’s now planning RIDE2021UK and inspiring cyclists UK-wide to join in an effort for their own district hospitals.

Alberto Bichi, EPSI Executive Director, added: “We are glad to start this cooperation with Sphere Connect: they are inaugurating a new type of EPSI partners: not only for business or for projects, but a general level.”

About SPHERE Connect

Founded by Michelle Vorel-Adams MBA, UK & Ireland President for ACES Europe, Sphere Connect is a national and international sport and commerce business, providing a range of products and services from running professional sports events to commercial consultancy for organisations within the sports, health and leisure markets.

Read more about Sphere Connect at

About EPSI

The European Platform for Sport Innovation is a membership-based networking organisation within Europe that focuses on innovation in the areas of physical activity related to sport, leisure and health. EPSI strives for a more innovation-friendly environment for the EU sports industry, in order to stimulate technological innovation and to set up businesses with a focus on innovative technology.

Read More about EPSI at