Transforming our cities into smart playgrounds for Urban Sports
Start Date: June 1, 2023
End Date: November 31, 2024
Duration: 18 months
Budget: €332,010
Funding: Pilot Projects and Preparatory Actions (PPPA)
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Start Date: June 1, 2023
End Date: November 31, 2024
Duration: 18 months
Budget: €332,010
Funding: Pilot Projects and Preparatory Actions (PPPA)
Within the last thirty years, Governments have been focusing on improving “sport-for-all” policies, so as to provide a healthy active lifestyle. The majority of people think of traditional sports (football, basketball…) as the primary type of community recreational sports. However, alternative unbound sports such as Skateboarding, BMX, Parkour, etc., commonly known as “Urban Sports”, are frequently overlooked by recreational sport professionals but attract many people looking for a new experience beyond the typical recreational sport offerings.
Participation in Urban Sports has many of the same benefits as the traditional. An added benefit of providing these sports is the opportunity to reach a new audience. While many enjoy traditional sports, many others avoid them as a result of negative experiences, a lack of peer involvement, or simply a lack of interest or motivation. For this reason, providing alternative and innovative Urban Sports programs and events may reach people who otherwise would not be involved in sports, particularly young people and the so called ‘inactive youngsters’.
But urban athletes and inactive youngsters are often hard to reach and engage, so we are going to create a hybrid activation program where we will try to involve youngsters through interlinking their own digital world (Social media – online) with the physical world where youngsters are (Urban hotspots – offline).
PlayUrb project aims to assist local organizations (e.g. municipalities, urban & traditional clubs) in order to connect with the local Urban Sports culture, activate young people on them and engage other ‘inactive’ youngsters for developing physical activity and, at the end, let the Urban Sports grow! At the same time, we will gamify the public space and gather data-driven insights (reports) into these ‘hard to reach’ sports, the public space and measure the effect of the activations initiated for the local municipalities.
Through an innovative combination of online-offline activation campaigns, the aim is to transform our cities into smart playgrounds for Urban Sports, boost sport activities, and knowledge about Urban Sports and strengthen the city’s profile for a better quality of life and City-Marketing. The project aligns with the general objective of the call “Grassroots sport programmes and infrastructure innovation” which is the promotion of new forms of practising sports and physical activity through the adaptation of the infrastructure and/or the offer of sports activities/programmes.
More specifically, the PlayUrb project will pursue the following specific objectives:
Work Package 1: Management
The aim of this first WP is to ensure the effective implementation of all project actions and guarantee the financial management and ensure the quality of the implementation of the project and its outputs.
First of all, regarding the project management, the main governing body will be the Steering Committee, led by CityLegends and including one representative from each collaborating institution.
Work Package 2: Preparation
The second WP will involve designing methodology and materials for online-offline sports competitions, selecting venues and equipment, and collaborating with European municipalities. CityLegends will provide guidelines for event organization, fine-tuning digital platforms, and designing campaigns to attract young people. The Steering Committee will select professional athletes and trainers to promote the event and increase its impact.
Work Package 3: Implementation, aftermath and monitoring the impact
The main objective of this third WP will be the organization of the Urban Sport events, combining hybrid online and offline activities, which will take place in each of the five cities involved in the project. The idea is to organize these events in 2023 and 2024 in each of the cities involved in the project.
Urban Sport events will utilize digital tools in CityLegends platform to engage in sustainable aftermath, gamifying events and engaging in digital lifestyles, attracting inactive youth and encouraging their continued participation.
Work Package 4: Communication and exploitation of the project
The dissemination and exploitation plan for the PlayUrb project aims to ensure the project’s sustainability beyond its lifetime by focusing on target groups’ characteristics and needs, shared responsibility among partners, ongoing commitment, dissemination tools, transferability and sustainability, project outcomes, and networking with organizations. These activities will involve current and potential young urban athletes, cities, regions, sport governing bodies, educational institutions, and public authorities.
The plan will also ensure visibility, accessibility, and use of the results at the end of the project and beyond, ensuring maximum impact and sustainability. The project’s outcomes will be used to inform decision-makers about new approaches for promoting Urban Sport hybrid activation programs, based on the needs of cities, ecosystems, and young people.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.