Co-Funded by the EU

The Project

INSHAPE aims to strengthen the European digital economy by developing the ClusSport Partnership (recognized by the EU in the smart specialisation area (S3) of sports and vitality) into a European competence centre for SME initiatives in the field of sports and vitality/technology: the INSHAPE Innovation and Investment Hub, where we will accelerate interregional innovation investments related to sports and vitality/technology and bring them to the market.

Project summary

The project supports mature SME-led innovations in the commercialisation and scale-up phases to capture opportunities in this fast-growing global market. As such with INSHAPE we contribute to solving the problem of increasingly inactive lifestyles across the general population, recognised as a major cause of increased levels of chronic and endemic diseases across the population (diabetes, heart disease, Alzheimer and cancer).

The approach is demand-driven. The consortium wants to link Key challenges for SMEs identified to data-driven growth, upscaling innovations and bringing them to the market:

1) missing interregional connections to building value chains and expanding market presence;
2) digitalization of services & products and better access to data,
3) business and innovation support: user-driven innovation, scale-up, commercialization and access to financing.

The project will build the portfolio of interregional investment (I3) cases (TRL6-9) up from 7 pre-selected FLAGSHIP SME I3 cases (included in the partnership) and another 30+ SME I3 Cases selected during the project via a series of bottom-up OPEN CALLS. The 30+SME I3 Cases will benefit from cascade funding to A) address specific needs/requests from Flagship SMEs and B) build a second Stream of additional I3 cases, thereby contributing to building interregional value chains around the Flagship and Second Stream I3 cases.

Finally, the project will transform the INSHAPE Innovation & Investment Hub into a self-sustaining, demand driven ecosystem carrying on beyond the lifetime of this proposal.

Project objectives

Objective 1)

To invest in 7 flagship SMEs incorporated in the partnership for next steps in order to address their
needs and assist them in reaching market readiness

Objective 2)

To identify and build further up to 35 interregional investment cases through the project implementation to contribute to flagship investments (WP2) or as new initiatives (WP3)

Objective 3)

To strengthen data and digitalisation infrastructure in order to 1) facilitate interregional innovation processes, 2) provide support to SMEs in the interregional innovation ecosystem (WP4)

Objective 4)

To further develop and strengthen the interregional innovation ecosystem in sports and technology from this partnership. (WP5). This will pave the way to a sustainable (e.g., self-sustaining) interregional European Digital innovation hub in the field of sports and vitality and a positive impact on health and well-being in society

INSHAPE project


  • Cluster Sports and TechnologyCST (NL)
  • European Platform for Sport Innovation – EPSI (BE)
  • IMEC (NL)
  • InnoBeweegLab (NL)
  • LAB University of Applied Sciences (FI)
  • LADEC (FI)
  • University of Jyväskylä (FI)
  • Kainuu University – KAMK (FI)
  • Lapland University of Applied Sciences – LUAS (FI)
  • MSE Cluster Ltd (HU)
  • Sociedad de Proyectos para la Transformación Digital S.A.U – SPTD / Digital District (ES)
  • Universidad Europea de Valencia – UEV (ES)
  • 4ivlcesport (ES)

Preselected flagship SMEs

  • CSE Entertainment (FI)
  • ViNotions (NL)
  • Seyu Solutions Kft (HU)
  • Comeback Center (FI)
  • CoachTools / Plan & Care Sports Oy (FI)
  • Blautic Designs, SL (ES)

Latest Project News and events