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BravaDC

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Description

BRAnd Values Alignment through Dual Career

Start Date: 1st January, 2021
End Date: 31st December, 2023
Duration: 36 months
Budget €399.925
Funding: Erasmus+ Sport

 

 

Description

Project Summary

The project enhances the European workplace environment to face effectively the challenges of dual careers. The primary focus of BRAVA-DC (BRAnd Values Alignment through Dual Career) is on enhancing the European workplace environment so the circumstances and challenges of dual career (DC) athletes and coaches can more effectively be accommodated.

The BRAVA-DC project aims are:

  1. to structure an evidence and eminence knowledge base on dual career for employee-athletes
  2. to define and enable European guidelines which support DC in the workplace and which facilitate appropriate brand alignment strategies and CSR policies which value DC.

Accordingly, the overarching aim of the BRAVA-DC project is to implement the EU Guidelines on Dual Careers of Athletes.

Project Objectives

  • Through effective leadership, management and communication to implement a project of the highest standards and efficacy that will optimise dissemination and impact of the outcomes for target stakeholders and European society.
  • To synthesise extant evidence-base knowledge on the experiences, perceptions, opinions and needs of dual career (DC) employee-athlete/coach, employee-former athlete, employers of athletes/coaches, corporate DC supports, brand alignment strategies and CSR polices related to DC, thus making conclusions based on existing knowledge and identifying knowledge gaps.
  • Using concept mapping technologies to collect eminence-base knowledge on the dual career (DC) working experiences, perceptions, opinions and needs of athletes, coaches and their employers (i.e. relevant corporate marketing managers (CMMs), and Corporate Social Responsibility (CSRs) managers).

Consortium

  • European Platform for Sport Innovation (EPSI) – BE
  • Elite Sport Academy Aarhus (ESAA) – DK
  • Faculty of Sport and Physical Education, University of Niš (UNI) – RS
  • University of Ljubljana – SI
  • University of Limerick – IE
  • Roma Tre University (Uniroma3) – IT
  • European Athlete as Student (EAS) Network – IT
  • European University Sports Association Institute (EUSA) – SI

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

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